Big problems need big solutions! Every day in the UK, up to 8 million coffee cups are thrown away, with less than 1% of these cups thought to be recycled. The main challenge to date has been the plastic film lining the paper cups, which means they are rarely recyclable. But now working with our partners Nextek and Simply Cups we are able to recycle and shred the whole coffee cup and using the strong cellulose fibres of the cup we can bond it with a special resin. This resin is mixed with recycled plastic to create a new material which can be manufactured into a range of new products, from pencils to tables and chairs.
Cups are already being collected and processed and we have started to manufacture new products made from cups for companies such as Pret a Manger and McDonalds. The rCUP reusable coffee cup is the brainchild of former Dyson designer Dan Dicker and a team of recycling experts who set out on a mission to create the best reusable cup on the market today.
WHY YOU WILL LOVE YOUR RCUP
A GREAT DRINKING EXPERIENCE
No more drinking your coffee through a small hole. The rCUP reusable coffee cup is designed for 360° drinking so you never need to check where to drink from and, best of all, you get the full coffee aroma with every sip.
Our rCUP’s innovative design makes it quick and easy to open and close with one hand. The perfect travel mug for when you’re on the go, on the phone or just juggling!
100% LEAK PROOF
You need to be able to use rCUP anywhere and anytime. So we’ve made it completely leak proof. You can carry our travel mug anywhere without spilling a drop.
Our reusable cup is fully insulated, so it’s comfortable to hold and keeps your drink hotter or cooler for longer. Lattes and cups of tea will stay warm in an rCUP for at least an hour and 20 minutes.